With the continuing development of accounting software, like Xero and QuickBooks, many accountants are offering value added services such as acting as a virtual Financial Director. This can be very lucrative.

One of the errors that most people make in business and life is that they think everyone else thinks like them. This, fortunately, is not the case.

Define your ideal client to save money and grow your accountancy practice with clients you want.

In the absence of any other obvious differentiator, people will always choose the cheapest option. If the only thing that appears to separate you from other accountancy practices is your price, then this is the only thing people can choose on.

There are only three marketing strategies that any business, including accountants, can use. These are...