Define your ideal client to save money and grow your accountancy practice with clients you want.
In the absence of any other obvious differentiator, people will always choose the cheapest option. If the only thing that appears to separate you from other accountancy practices is your price, then this is the only thing people can choose on.
There are only three marketing strategies that any business, including accountants, can use. These are...
Most of the time, towards the end of the interview, a prospective employer or recruiter will ask "Do you have any questions?".
When we first speak to most accountants, they can see the advantages of offshoring and are happy to work with an accountancy team member based in the Philippines. However, they are often nervous about their team member working directly with their clients.